Eco-friendly toothbrush subscription service, Brushbox, has donated almost 10,000 toothbrushes to disadvantaged children throughout the UK. The donation is a direct result of their funding round, which has raised £770,000.
Founder and CEO, Mike Donovan is committed to improving the oral health of the UK and has established a partnership with Dentaid which means that, for every Brushbox toothbrush sold, another one is donated to a disadvantaged child who may not have the same means to replace their brushes when they’re supposed to.
“The idea for the business came after helping my (then) four year-old to brush her teeth and I realised that for one, she was not engaged in the process at all, and secondly, I had absolutely no idea as to when was the last time I changed her toothbrush”
Brushbox aims to be the world’s largest subscription brand for eco-friendly, cruelty-free and sustainable oral care products. It is the UK’s first sustainable subscription box service and delivers 100% recyclable and biodegradable toothbrushes, including bamboo brushes, toothpaste and other oral health products direct to your door. With its focus on eco-friendly bamboo toothbrushes, one of its key aims is to combat the estimated *3.6bn plastic toothbrushes that end up in landfill or our oceans each year.
Explaining the inspiration behind Brushbox, Mike said:
“The idea for the business came after helping my (then) four year-old to brush her teeth and I realised that for one, she was not engaged in the process at all, and secondly, I had absolutely no idea as to when was the last time I changed her toothbrush – despite the fact that I was already thinking about my business idea constantly!”
“We understand that actively remembering when to change your toothbrush may not be at the top of everyone’s priority list, but we’re passionate about spreading the Brushbox ethos in order to improve people’s health.
“The awareness around the damage that plastics are having in our seas and environment means that there is an ever-growing population of consumers who are crying out for eco-friendly and sustainable alternatives to the status-quo, and it’s important that this is done well.”
Since its launch in 2018, Brushbox has delivered thousands of boxes across the UK. It has been listed as the number one start-up business to watch in Wales and was name the second fastest-rising direct to consumer brand in the UK by Marketing Week magazine, just behind US razor subscription service Dollar Shave Club.
In its latest round of funding, the company has secured over £770k investment. Mike explained that the Brushbox team has been overwhelmed by the support they have received and said: “To have so many people willing to invest their hard-earned cash on our company is amazing and to exceed our funding target by 154% is just incredible.
“It has been truly exciting to have so many people who share and support our vision to create a step change in how we consume every day, typically throw away items, with an aim to vastly improve the UK’s oral health in a fun and different way, including young children in deprived areas who might otherwise not have the means to help themselves in the way that some of us do. We can’t thank everyone enough for their support and encouragement.”
More information on subscribing to Brushbox can be found at www.brushbox.com.