All Posts By

Alex Mellor

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March 16, 2019

‘Product Market Confidence’: Are you comfortable with what you sell?

I've been talking a lot about 'Product Market Confidence' this week, especially in this tweet... As a startup founder and…
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March 14, 2019

Are you seeking permission or asking for forgiveness?

Excuse the slightly theological sounding title, but this weeks post, I promise, is highly practical and designed to help you…
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March 5, 2019

Cashflow and #nodaysoff…

Just a short & sweet one from me this week guys! Mainly because we're off sea kayaking in Sardinia tomorrow for…
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February 26, 2019

Communities, an ask & a gift! 🎁

Lately it seems like brands everywhere are building communities around what they do and for good reason – it works.…
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December 7, 2018

Don’t put them on a pedestal…

They say never meet your heroes. But why? Well, because of something I call the "just my mate effect". When…
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November 26, 2018

How to attract the right audience…

Over the past 5 and a half years, we've built a community of ambitious rebels – people like you who…
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November 19, 2018

Time to quit? 🤔

Persistence & adaptability.  The product you end up selling is never the product you started selling. So don't get disheartened if…
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